Turn the World UN Blue
on October 24!




Calling all DPI-Associated NGOs!

Have you heard about Turn the World UN Blue?

It's a global UN campaign, set out by the United Nations Department of Public Information — to light important buildings, monuments, landscapes and iconic structures around the world in "UN Blue," the official color of the United Nations — in recognition of the UN's 70th anniversary on 24 October, 2015.

As part of this international event celebrating United Nations Day, images and videos of the lighted structures will be part of press and social media outreach, and will be seen by millions of people around the world. Citizens are also asked to get involved and take action by sharing their "choose blue" images (using the hashtag #UN70).

Why Participate?

Participating in the Turn the World UN Blue campaign offers a unique opportunity for NGOs associated with the Department of Public Information to showcase their commitment to the UN to a global audience, to help promote the message of peace, development and human rights, as well as the ideals and principles of dignity and prosperity for all.

While this campaign helps raise awareness about the work of the UN, it also unites citizens around the world, and highlights the relationship between the Organization and the Member States and communities where the landmarks are located.

We encourage DPI-associated NGOs to participate in this project, and develop your own innovative initiatives at the local level to join in the spirit of Turn the World UN Blue for this worldwide celebration. You may choose to partner with a local authority, or another NGO, or work independently. If you use electricity to "turn UN blue" we encourage low carbon options such as energy efficient light bulbs or renewable energy technology when possible.

No effort would be considered too small, and we look forward to seeing innovative NGO solutions to "turning the world UN blue" in every corner of the globe. Please post photos and videos on social media platforms using the hashtag #UN70 — including Twitter, Facebook, Instagram, Snapchat and other platforms.

How to get involved?

We will all be watching social media on that day! But in the meantime, please send your queries or your plans! For information on Turn the World UN Blue and how to get involved, please contact the DPI/NGO Resource Center at section4d@un.org, or call (212) 963-7234.

And click HERE to see more ways the world is celebrating the 70th anniversary of the United Nations.